Brewy Drink

A self-directed project aiming to create a unquie identity for a simple well-made coffee. Intended for wide range of consumers, this design apeals for all of those who drink coffee, whether they are heavy advocates or just someone who needs a pick-me-up.

To bolster the implictation of this being coffee product/brand without using the word itself, I chose a rich brown coffee bean colour as the stand out, and a soft creamy (oat) milk colour for the background. Additionally the framework and font, based on 18th century french curves and frames, was used to emphasise quality and establish a strong care factor which are usually desired when purchasing a coffee.